What the (West) London Girls are Wearing

10 pieces for a stylish British summer

Based off of on the ground research done by me people watching while I drink my coffee xx

Summer 2025

1. Quilted jackets

People are buying these in Notting Hill and someone made a TikTok about them that went ~viral~ so now there are literally shops on Portobello road called “the viral Notting Hill Jacket” (no room for doubt!). I found this one on etsy if you’re not looking to get a plane ticket for these.

How they’re styling them - matching the color of the jacket to their shoes either sambas or mary janes (see 3 & 10)

2. Pin stripes

Specifically pin stripe tailored pants or a blazer in a blueish gray, not necessarily together as a set, sometimes worn separately. From a British brand and Sezane.

3. Adidas Sambas

Yes, they are still in full swing here in allll colors and honestly I’m about it. Just because it was even trendier last year doesn’t mean we need a new “shoe of the summer” every summer.

4. Patterned Pants

Pants are becoming more of a statement piece and I love what I’ve seen from printed, stripes, seersucker - dressed up or down. Paired with the perfect white tee or tank and you’re set.